Product Strategy for High Technology Companies

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Product Strategy for High Technology Companies
by Michael McGrath
(16)

New!: $49.95 $26.61 (as of 12/30/2012 21:12 PST)
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Industrial

One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

• Rank: #239547 in Books
• Published on: 2000-10-12
• Original language: English
• Number of items: 1
• Dimensions: 9.17" h x 1.18" w x 6.30" l, 1.52 pounds
• Binding: Hardcover
• 400 pages