Technology Entrepreneurship: Creating, Capturing, and Protecting Value

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Technology Entrepreneurship: Creating, Capturing, and Protecting Value
by Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter

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Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.
* rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture;
* a more in-depth examination of intellectual property development and management than is common in business-focused entrepreneurship texts;
* a more in-depth treatment of valuation, deal structuring, and equity preservation issues than is common in business-focused entrepreneurship texts;
* extensive discussion of technology management and continuous innovation as a competitive advantage;
* addresses the issue of leading, managing, motivating, and compensating technical workers;
* spends more time on the fundamentals of marketing and selling, as these are elements of entrepreneurship often most neglected by engineers and scientists;

• Rank: #26623 in Books
• Published on: 2009-10-01
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.42" w x 7.52" l, 2.45 pounds
• Binding: Hardcover
• 590 pages